We worked with Wholebake from the creation of the original packaging, highlighting the benefit of the seed as a health benefit to the consumer. Originally stocked in good food health shops, we wanted to change the perception that it was a full health snack, creating the line - the great tasting nutritious mixed seed energy bar. We created the savoury range to a more discerning market and worked on the whole marketing spectrum helping take the brand into the multiples.
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