Originally starting with a range of circular labels they could print direct from their factory for their trade sales to outlets in the NorthWest of England, we wanted to offer amore retail look knowing that at some point they would move to retail sales. In 2017 we looked at the possibility of creating a small run of retail packs for cinema direct sales - this then grew to 8 varieties including the range that had the added picture showing an instant visual connection with the variety flavour. Empire also are now working on extending their product offering with creation on Macho Nachos, which is still in development.
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