The original naked bar packaging we felt was a bit flat - and didn't really reflect the passion of the product. We also wanted to bring in diversity in the range that was already noticeable in other snack brands in the market. Starting with cocoa orange - and still using 3 main colours, we proposed have a slug behind the variety instead of the existing white of the main background colour. - plus by adding an image of the main product i.e cocoa bean or bakewell tart, this would give the consumer a visual association with an already very successful product range.
GET IN TOUCH TO DISCUSS YOUR NEXT RANGE t: 01606 892 438 m:07895 054 909
